Marketing, brand, and content work, considered.
“AVGL is College Esports” was a category claim before the market had language to validate it.
From an undifferentiated feed to an editorial product with a hierarchy and a point of view.
Customers were skipping office hours because the hub gave them no reason to show up.
Three documents, each built to fix one place new customers got stuck.
Diagnosed estimator adoption churn as a muscle-memory problem.
Traced why corporate accounts fail on Reddit, then built a tool instead of more posts.