I build the systems that make AI tools usable, product decisions defensible, and messy work legible.
Three documents, each built to fix one place new customers got stuck.
Three documents, each built to fix one place new customers got stuck.
Traced why corporate accounts fail on Reddit, then built a tool instead of more posts.
Diagnosed estimator adoption churn as a muscle-memory problem.
Customers were skipping office hours because the hub gave them no reason to show up.
From an undifferentiated feed to an editorial product with a hierarchy and a point of view.
“AVGL is College Esports” was a category claim before the market had language to validate it.