I spend my time figuring out how people actually work, then build the systems, tools, and content that make new software or new processes stick. Lately that's meant AI: building the knowledge infrastructure, prompt libraries, and workflow tools that turn AI products from a demo into something a skeptical team actually uses. My background runs from AEC technology to digital sports media to B2B SaaS, and product marketing is part of the toolkit, not the whole job.
The work I'm drawn to sits between functions. It requires marketing thinking, systems discipline, and enough cultural awareness to know when something is off. Most of the problems I find interesting aren't formally assigned. They're gaps: between what a product does and how customers talk about it, between what a brand says and what it actually is.
Most of what I do maps to AI enablement and product work: making tools people don't trust yet into tools they use daily. But I still cross into product marketing and content strategy when a problem calls for it. The throughline isn't the function. It's building the thing nobody assigned because nobody else saw the gap.