I work across the full range of product marketing: research, positioning, go-to-market execution, and the content systems that make any of it stick. My background runs from AEC technology to digital sports media to B2B SaaS, and the work has always started in the same place: figure out how people actually work, then build something useful from that observation.
The work I'm drawn to sits between functions. It requires marketing thinking, systems discipline, and enough cultural awareness to know when something is off. Most of the problems I find interesting aren't formally assigned. They're gaps: between what a product does and how customers talk about it, between what a brand says and what it actually is.
Most of what I do maps to product marketing, but the work I find most interesting crosses those lines into brand, content strategy, and the systems that make both stick. I'm drawn to the full motion: figuring out who the customer is, building the story that reaches them, and creating the infrastructure that keeps it consistent. Those problems don't always have a single job title.